These are awareness-raising clean up initiatives, organized at the beach, which take the form of educational projects, corporate actions and voluntary initiatives. Examples are the educational projects LisbonWeek (2017) and the National Surf Championship Liga Meo Surf (2018 and 2019), the corporate actions developed for Impacteam (Efacec, Cox Automotive, Cetelem, Siemens) and voluntary initiatives such as the World Clean Up Day 2019.