These are awareness-raising clean up initiatives within the urban setting, which take the form of corporate actions and voluntary initiatives. Examples are the educational projects developed for Lixo Zero Mouraria and the Parish Council of Belém, the corporate actions developed for Grace, Deloitte, and Wall Street English, and the voluntary initiatives Jardins Abertos 2019, Perimeter Efêmero 2019 and Lixo Zero Mouraria.